<p><span data-sheets-value= "{"1":2,"2":"Retail is changing fast and Covid will change the landscape further. This was happening before the pandemic. Traditional big box stores are shrinking or closing. Malls are disappearing. And Amazon keeps growing. But not everyone is running scared. Mark Ghemezerian's mega malls and businesses are moving away from traditional retail stores and into more experiential offerings like food, entertainment and unique experiences. And now Mark himself has taken it one step further starting a new concept called \"Fourpost\", a curated collection of micro stores and eateries."}" data-sheets-userformat= "{"2":5035,"3":{"1":0},"4":[null,2,15389148],"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":2,"11":0,"12":0,"15":"arial,sans,sans-serif"}"> Retail is changing fast and COVID-19 will change the landscape further. Traditional big box stores and malls are shrinking or closing, while Amazon grows. But not everyone is running scared. Mark Ghermezian's mega malls and businesses are moving away from traditional retail stores and into more experiential offerings like food, entertainment and unique experiences. And now Mark has taken it one step further starting a new concept called "Fourpost", a curated collection of micro stores and eateries.</span></p>

One-on-one interviews provide information about an individual's actions and motivations. They are conducted by a trained moderator with a single respondent in person, or over the phone or video chat. Sessions normally last 1-2 hours and will often involve participants being shown stimulus to inform discussion and may include interactive techniques, e.g. role play scenarios.

Digital technologies provide new ways for media companies to distribute information, engage the public, and assess results and outcomes. These products should also reflect an organization’s commitment to ethics and its responsibility to the audience. Those who manage digital products must possess a combination of communication skills and technology savvy, as well as demonstrate innovation, leadership, strategy, and creativity. This chapter explores the emerging role of product management as it specifically relates to journalism and media companies.

<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><p><br></p><ul><li><strong>BIO</strong>: SHOWCASE vending machines are a platform for brands to trade products for feedback. Consumers get free items, in exchange for a quick survey, and brands get targeted, quality, in-moment data.</li><li class="ql-indent-1"><strong>TEAM MEMBERS:</strong>&#160;DANA KIM (WG’20)</li><li class="ql-indent-1"><strong>ADDITIONAL LINKS:&#160;</strong><a href="https://www.showcaseinsights.com/" rel="noopener noreferrer" target="_blank"><strong>WEBSITE</strong></a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>

We will be joined by Doug Kaufman CEO & Founder at Vertroos Health, and Will Barfield, the President, and CEO of Barfield Revenue Consulting (BRC). This workshop will help you master the product-market fit for your product or service. Session 2: We will be joined by Will Barfield to learn how to build actionable marketing and sales engines once you have product-market fit. How to measure your results and look at the ROI of the various levers to use to generate revenue.

Product leaders — or commonly referred to as Product Managers — have great amounts of responsibilities, and one of the more challenging tasks that they are responsible for is, ‘finding or achieving product-market fit’. The framework for achieving product-market fit has five steps: Identifying the innovators and early adopters; Uncovering the target customers’ underserved needs; Building the value proposition strategy; Building the Minimum Viable Product (MVP); Testing, gathering, and incorporating customer feedback

The business world is often equated to an ecosystem: the environment is comprised of interacting organizations and individuals much like the biological ecosystem (Moore, 1993). Entrepreneurship is no different, as it can be thought of as its own ecosystem, with new ventures being created, maturing, needing to adapt, or becoming extinct. Much like the biological ecosystem, in the entrepreneurial ecosystem, change occurs and gives rise to opportunity or presents challenges. It is important to consider the various levels of the ecosystem when evaluating the entrepreneurial environment. For example, the ecosystems can be analyzed at a macro level such as the terrestrial ecosystem in biology or the national economy in entrepreneurship. Additionally, ecosystems can be analyzed at more micro levels like the rain forest ecosystem in biology or the firm level in entrepreneurship.

This case introduces students to decision making and illustrates the various areas of analysis that should be completed before making a decision. It is a fairly comprehensive introductory case so students student should have some familiarity with how to read financial statements, recognize problems and suggest possible solutions.

How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents. In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the biggest obstacle for any startup is simply patience.

Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples.

<p>Hello and welcome back to <a href="https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=bjgo57TCQ-uFC38-iTy6HA">Equity</a>, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.</p><p><i><strong>Are you a regular Equity listener?</strong></i> <a href="https://docs.google.com/forms/d/e/1FAIpQLSeE8Y2CpYM3IvuWiVAvdqNrC_fXvZARfcVUMIjycy_3gK_Vtw/viewform"><i><strong>Take our survey here</strong></i></a><i><strong>!  **_</strong></i><a href="https://forms.gle/QPU3sx3Hqv14Duuy9"><i><strong>https://forms.gle/QPU3sx3Hqv14Duuy9</strong></i></a><i><strong> _</strong>We talk about it on the show, and it's embedded below in case you don't want to click a link.**</i></p><p>From home once again this week, <a href="https://twitter.com/DannyCrichton">Danny</a>, <a href="https://twitter.com/nmasc_">Natasha</a>, <a href="http://twitter.com/alex">Alex</a>, and <a href="https://twitter.com/cgates123">Chris</a> got together to pull the show together. But unlike last week's episode (<a href="https://techcrunch.com/2020/05/08/is-it-better-to-be-a-private-or-public-company-right-now/">catch up here if you are behind</a>), this week's show features a game that actually worked. It's at the end, as you'll see.</p><p>But before that piece of the puzzle, there was a bunch of news to go over. We had to <a href="https://techcrunch.com/2020/05/14/are-stable-saas-valuations-driven-by-logic-or-hope/">leave SaaS valuations</a>, <a href="https://techcrunch.com/2020/05/13/with-the-crv-backed-liftoff-list-competition-and-prize-student-entrepreneurs-get-rewarded/">the Liftoff List</a>, <a href="https://www.theinformation.com/articles/as-recession-looms-brex-stockpiles-cash-cuts-credit">Brex</a>, <a href="https://techcrunch.com/2020/05/13/falconx-raises-17m-to-power-its-crypto-trading-service/">and FalconX</a> on the floor, but there was still so much good stuff to cover:</p><ul><li><a href="https://techcrunch.com/2020/05/12/slice-series-c/">Slice raised $43 million from KKR</a>, making us all rather hungry -- and curious. Where does Slice fit into the food-delivery market, and does its restaurant-friendly model give it enough room to grow revenue so that its new valuation makes sense?</li><li><a href="https://techcrunch.com/2020/05/12/a-grubhub-uber-tie-up-would-remake-the-food-delivery-landscape/">The Uber Eats-Grubhub deal was an unavoidable topic this week</a>, given that it has the chance to remake the food delivery landscape. What room would be left in the market for Postmates? And would it pass regulatory scrutiny? We're curious.</li><li>Sticking to the on-demand theme, Instacart has <a href="https://techcrunch.com/2020/04/23/instacart-announces-new-covid-19-policies-and-plans-to-hire-250000-more-shoppers/">grown <i>bonkers-quick</i> in the last few months</a>, even <a href="https://www.theinformation.com/articles/instacart-swings-to-first-profit-as-pandemic-fuels-surge-in-grocery-delivery">making some money in the process</a>. We're impressed.</li><li>It's not the only thing out there growing like hell -- Shopify is also putting up insane numbers, as reflected in its share price. TechCrunch <a href="https://techcrunch.com/2020/05/13/as-e-commerce-booms-during-the-pandemic-shopify-accelerates/">took a look back through its history the other day</a>.</li><li>The secondary markets <a href="https://techcrunch.com/2020/05/12/once-rivals-secondary-market-player-forge-is-acquiring-sharespost-in-a-160-million-cash-and-stock-deal/">saw some consolidation this week</a>, which brought back some fond memories.</li><li><a href="https://techcrunch.com/2020/05/13/quizlet-valued-at-1-billion-as-it-raises-millions-during-a-global-pandemic/">Quizlet raised $30 million at a $4 billion valuation</a>, causing some consternation amongst the hosts. And <a href="https://techcrunch.com/2020/05/12/trillions-are-at-stake-in-the-retirement-wars-and-vise-nets-14-5m-from-sequoia-to-manage-it/">Vise raised a more modest $14.5 million in a round that Danny covered</a>.</li></ul><p>Then we played our game. Please hold us to account. And if you have listened to the show for a while, take our survey! It's right after this next sentence.</p>

A collection of essays, images, and definitions describing Hinduism in America and the Hindu Experience.

<p><span style="font-weight: 400;">Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?</span></p> <p><span style="font-weight: 400;">To explore how to navigate Facebook advertising during the COVID-19 pandemic,</span> <a href= "https://www.socialmediaexaminer.com/using-facebook-ads-in-uncertain-times-amanda-bond?utm_source=smm-podcast&utm_medium=podcast-description&utm_campaign=smmp20-smmpweek19-fri"> <span style="font-weight: 400;">in this episode</span></a> <span style="font-weight: 400;">I interview</span> <a href= "https://theadstrategist.com"><span style= "font-weight: 400;">Amanda Bond</span></a><span style= "font-weight: 400;">. Amanda is a Facebook ads expert and founder of The Ad Strategist.</span></p> <p><strong>USEFUL INFORMATION</strong><span style= "font-weight: 400;">:</span></p> <p><span style="font-weight: 400;">We'd love you to</span> <a href= "https://www.socialmediaexaminer.com/apple"><span style= "font-weight: 400;">review our show</span></a> <span style= "font-weight: 400;">on Apple Podcasts.</span></p>

What is funding? Why do you need it? Where should you seek it? Which types are best for you? This chapter will answer these and other questions you may have as you launch your media enterprise.

Designers sometimes tend to focus on disassembling design problems into small pieces. However, optimizing the efficiency of individual pieces can result in a less efficient system overall if the components are not adequately linked up to each other. On the other hand, whole-system designers work on the optimization of the products or services by collaborating with diverse teams to have different perspectives, understand how the parts work together as a system and combine those links into a system. Whole-systems design yields long-lasting and economical solutions with multiple benefits which help unite all parties around the same goals. #### Related Methods [Life Cycle Analysis](https://www.thedesignexchange.org/design_methods/312), [D4S (Design for Sustainability)](https://www.thedesignexchange.org/design_methods/330), [The Natural Step](https://www.thedesignexchange.org/design_methods/329), [Biomimicry](https://www.thedesignexchange.org/design_methods/311)

The augmented reality (AR) game, Pokémon Go, has taken the world by storm as players roam the real world catching Pokémon and battling in Pokémon gyms. The game has set 5 records since its launch in July 2016 — including the most revenue by a mobile game in its first month ($206.5 million). Nintendo’s stock doubled 15 days into the release, adding $7.5B in value, but then settled back into a mere 50% increase when it became clear that Nintendo was a partner with limited ownership in the company that developed the game (Niantic, a Google spinoff).

Brainwriting is similar to brainstorming, but rather than sharing ideas verbally, participants are asked to write their ideas silently, often by passing paper between them. The goal is to help reduce the dominance of the group by more vocal members and better draw on the creativity of all participants through silent, one-to-one communication. There are several variations. ### Related Methods [6-3-5 Brainwriting](https://www.thedesignexchange.org/design_methods/107), [3-12-3 Brainstorming](https://www.thedesignexchange.org/design_methods/106), [Brainstorming](https://www.thedesignexchange.org/design_methods/111)

Recent college grads working in tech, Sade Ayinde, Victor Jones and Alston Clark, share their insights on thriving in a world where constant learning is necessary.

Strategies rarely work out as planned but somehow, students remain eternally hopeful that everything will go exactly as they expect. This experiential exercise allows students to “feel” Mintzberg’s (1994) critique of strategic planning. It also helps to illustrate and compare causation and effectuation decision-making logics (e.g., finding entrepreneurial opportunities). You can bring “Deflategate” (from the 2015 NFL season) to a classroom near you.

<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><br><p><br></p><ul><li><strong>BIO: </strong>MAR Designs has developed a patient responsive wrist orthotic for the treatment of spasticity in children with cerebral palsy. This device improves wrist function while ensuring patient comfort by dynamically stretching the joint as the child is falling asleep using a specialized motorized system.</li><li class="ql-indent-1"><strong>TEAM MEMBERS:</strong>&#160;REBECCA LI (GRE’23); ARIELLA MANSFIELD (GRE’23); MICHAEL SOBREPERA (GRE’21)</li><li class="ql-indent-1"><strong>ADDITIONAL LINKS:</strong>&#160;<a href="https://mar-designs.com/" rel="noopener noreferrer" target="_blank">WEBSITE</a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>

<p>Hello and welcome back to <a href="https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=bjgo57TCQ-uFC38-iTy6HA">Equity</a>, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.</p><p>Every week we write this post with some opening line akin to <i>wow, what a week, huh? </i>This is yet another one of those weeks. Perhaps this is just life now, and every week will stretch before us, similar to what Gandalf said after killing that Balrog, that "every day was as long as the life age of the Earth."</p><p>Anyhoo, we recorded Equity to try and make a little sense of the week as there was a lot going on. So, <a href="https://twitter.com/nmasc_">Natasha</a>, <a href="https://twitter.com/DannyCrichton">Danny</a>, and <a href="http://twitter.com/alex">Alex</a> once again gathered to parse it all. Here's a rough digest of the topics from this episode:</p><ul><li><strong>Techstars' virtual demo days.</strong> Natasha and Alex are listening in to as many Techstars virtual demo confabs as they can along with other TC staff, <a href="https://techcrunch.com/2020/05/05/techcrunchs-top-16-picks-from-techstars-april-virtual-demo-days/">pulling out favorites as we go</a>. Today we dug into what is working, and what isn't with virtual demo days.</li><li>While VC Twitter might make it seem like every firm is open for business, that is not the reality. We talk about signaling risk, <a href="https://techcrunch.com/2020/05/05/what-the-new-vc-show-and-tell-means-for-signaling-risk/">external signs a firm is investing</a>, and throw pro rata chat around in between.</li><li><strong>Peanut</strong>, a social network for women, <a href="https://techcrunch.com/2020/05/05/social-network-for-women-peanut-raises-12m-series-a-amid-pandemic/">raised $12 million</a> and that is the good news we needed this week. Think of it as a better, cleaner and more intimate version of your favorite Facebook group. About 1.6 million are on the platform.</li><li><a href="https://techcrunch.com/2020/05/06/every-mother-is-a-fitness-streaming-platform-for-new-and-expecting-mothers/"><strong>Every Mother</strong> raised a small sum</a> to bring safety and community to pre and post natal workouts for mothers.</li><li><strong>Robinhood's</strong> Series F. The new Robinhood round <a href="https://techcrunch.com/2020/05/04/robinhood-raises-280m-pushing-its-valuation-to-8-3b/">values the company at around $8.3 billion</a>, a huge number but one that wasn't as high as we might have expected, given how much its valuation used to grow between new funding events.</li><li><a href="https://techcrunch.com/2020/05/05/citing-revenue-declines-airbnb-cuts-1900-jobs-or-around-25-of-its-global-workforce/"><strong>Airbnb</strong> cut 1,900 people in a devastating round of layoffs </a>for the travel and hospitality company. We discuss o-founder and CEO Brian Chesky's detailed <a href="https://news.airbnb.com/a-message-from-co-founder-and-ceo-brian-chesky/">blogpost</a> about the cuts, and whether it is better to be a public or a private company during this pandemic.</li><li><a href="https://techcrunch.com/2020/05/06/uber-is-laying-off-3700-as-rides-plummet-due-to-covid-19/"><strong>Uber</strong> cut staff this week</a>, and <a href="https://techcrunch.com/2020/05/07/uber-leads-170-million-lime-investment-offloads-jump-to-lime/">pumped money into a massive <strong>Lime</strong> downround</a> that may see it offload its own micromobility business onto the smaller company. Not a good week for Uber, not a good week for Lime.</li></ul><p>We <a href="https://techcrunch.com/2020/05/04/daily-co-raises-4-6m-video-chat-api-service/">didn't get to chat</a> <a href="https://techcrunch.com/2020/05/05/treasury-prime-raises-9m-to-bring-its-banking-apis-to-market/">API funding rounds</a> or <a href="https://techcrunch.com/2020/05/06/the-great-unicorn-retreat/undefined">the unicorn retreat</a>, or even really riff on earnings. There's so much going on! But, we'll be back Monday morning so sit tight.</p>

A design journal functions as a daily record where the investigator saves facts and discoveries about a particular area of interest. The journal gives the investigator a place to collect comparisons and relationships about their area of interest while backing it up with facts, data, or experiences. Generally, a design journal is a place where designers keep their reflections, observations, and ideas as relevant to a project. Some of these terms assume or overtly state that the design journal should take the form of a physical, tangible notebook which contains dated entries of all your notes, sketches, doodles, and any other record of your thoughts and activities related to your design projects. Motivations to keep design journals 1. Documentation for intellectual property Some companies require design journals to be signed and dated by a manager, or in some cases officially notarized. They are gathered as the official proof of the ideation process in applying for patents or defending intellectual property in court. 2. Mobility Generally, designers are not bound to their CAD stations and instead regularly engage in mobile collaboration with their peers. The journals provide a communication channel with engineers, supervisors, and clients. Since these activities occur away from designer's desk, it is important the journals are mobile. 3. Centralized personal information storage The design journal must accommodate the designer inputting a wide range of information, such as textual information (such as calculations, written notes, or contact details), graphical information (such as sketches, charts, or CAD), and text and graphical information (such as annotated drawings and memoranda). 4. Support for reflection

Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples

Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples

You’ve been generating a ton of ideas. Here’s a chance to look at them critically and figure out what to pursue, what to evolve, and what to discard.

<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><p><br></p><ul><li><strong>BIO:</strong> SilkBlu Technologies LLC is a software innovation company aspiring to democratize information and empower companies in emerging markets through WiFi-enabled analytics.</li><li><strong>TEAM MEMBERS:&#160;</strong>ELIZA CULP(C’20); JOSEPH IWASYK (ENG’20); RANSFORD ANTWI (ENG’20); KYLER MINTAH (ENG’20), JOSEPH KIRAN</li><li><strong>ADDITIONAL LINKS:&#160;</strong><a href="https://www.silkblu.com/wifi" rel="noopener noreferrer" target="_blank"><strong>WEBSITE</strong></a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>

<p><span data-sheets-value= "{"1":2,"2":"There is a reason we choose to pay $5 for a cup of coffee when you can buy the same product at a convenience store for .99.The customers aren't paying for the coffee, they are paying for the experience of being at Starbucks. Danny Meyer the famed restauranteur was doing this before the term \"experience economy was even coined back in the 1990's. He opened his first restaurant in New York City called Union Square Cafe back in 1985 and one thing he has always done better than anyone else in the business or for that matter any business is offer an incredible experience. "}" data-sheets-userformat= "{"2":5035,"3":{"1":0},"4":[null,2,15389148],"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":2,"11":0,"12":0,"15":"arial,sans,sans-serif"}"> There is a reason we choose to pay $5 for a cup of coffee. The customers aren't paying for the coffee, they are paying for the experience of being at Starbucks. Danny Meyer the famed restauranteur was doing this before the term "experience economy" was even coined back in the 1990's. He opened his first restaurant in New York City called Union Square Cafe back in 1985 and one thing he has always done better than anyone else in the business is offer an incredible experience.</span></p>

MIT Professor Jonathan Gruber talks about economic externalities, and how they are illustrated in an episode of the Simpsons.

<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><p><br></p><ul><li><strong>BIO: </strong>Mobility seeks to mobilize the large population of economically-restricted individuals in South Africa to complete deliveries of chronic medicines from pharmacies to individual households in order to tackle the medical last-mile challenge.</li><li><strong>TEAM MEMBERS:</strong>&#160;YIWEN LI (C’21, W’21); JACOB CHIDAWAYA (ENG’23); ARIS SAXENA (W’21); SONIA SHAH (C’22); EASH AGGARWAL (C’21)</li><li><strong>ADDITIONAL LINKS:&#160;</strong><a href="https://mobilityhealth.io/" rel="noopener noreferrer" target="_blank"><strong>WEBSITE</strong></a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>

This method is still under construction.<br><br>TRIZ is an acronym for the Russian: "theory of the resolution of invention-related tasks". TRIZ was initially developed by the Soviet inventor Genrich Altshuller (1926-1998) and his colleagues in 1946. Since then many researchers and private firms have expanded on this original research and have developed online TRIZ databases over thousands of patents in a wide range of fields. The basic idea is that technological systems evolve over time to overcome apparent contradictions. The TRIZ matrix highlights 40 principles that have overcome these contradictions in the past. Online TRIZ databases allow designers to type in functional contradictions and receive suggestions for the most relevant principles that might give strategic approaches to overcoming the contradictions. The classic example is how to make a product that is strong AND light weight. This is an apparent contradiction as we tend to think that we must add more mass to make a product stronger. TRIZ would suggest the following for principles in order of their relevance for how this problem has been solved in the past. <br><br><ul><li>40 Composites: Change from uniform to composite (multiple) materials.&nbsp;</li><li>26 Copy: Instead of an unavailable, expensive, fragile object, use simpler and inexpensive copies.&nbsp;</li><li>27 Cheap, Disposable: Replace an inexpensive object with a multiple of inexpensive objects, comprising certain qualities (such as service life, for instance)</li><li>1 Segmentation: Divide an object into parts or increase the degree of fragmentation or segmentation.<br></li></ul>

<p>&#160;Kathleen joins Emily today to discuss the ever-evolving nature of business branding, defining what exactly branding is, what to do with your brand when your business becomes more complex, and what to do when your ideas outgrow the business and brand that you've already built. <br><br>This episode is sponsored by <a href="http://freshbooks.com/beingboss">Freshbooks Cloud Accounting</a> and <a href="https://acuityscheduling.com/beingboss">Acuity Scheduling</a>.<br><br><a href="https://beingboss.club/podcast/brand-strategies">Get full show notes for this episode here</a><br><br>---<br><br>Follow Being Boss on Instagram: <a href="https://www.instagram.com/beingbossclub/">@beingbossclub</a><br>Follow Being Boss on Twitter: <a href="https://twitter.com/beingbossclub">@beingbossclub</a><br>Follow Being Boss on Facebook: <a href="https://www.facebook.com/beingbossclub/">facebook.com/beingbossclub</a></p>

<p>Author and business owner Maia Toll joins us today to talk&#160; about using your business as an outlet for your creative expression, how to use intuition in your business, and how you can stay motivated for the long haul. Maia also took some time to tell us the fascinating story of how she became an entrepreneur and what led her to write her book series. <br><br><a href="https://beingboss.club/podcast/business-as-creative-expression">Get full show notes for this episode here</a><br><br>---<br><br>Follow Being Boss on Instagram: <a href="https://www.instagram.com/beingbossclub/">@beingbossclub</a><br>Follow Being Boss on Twitter: <a href="https://twitter.com/beingbossclub">@beingbossclub</a><br>Follow Being Boss on Facebook: <a href="https://www.facebook.com/beingbossclub/">facebook.com/beingbossclub</a></p>

Whether you&#39;re leading a team, family, community, or just yourself, leadership is complicated in a moment of crisis. These simple strategies can help you support yourself and those relying on you. Read the transcript. Check out all the Quick and Dirty Tips shows. Subscribe to the newsletter for regular updates. Join the conversation on Facebook&nbsp;and Twitter. Through the end of April, Podchaser will donate 25 cents to Meals on Wheels for every review. Leave a review for Modern Mentor! Links: https://www.quickanddirtytips.com/business-career/careers/lead-during-crisis https://www.quickanddirtytips.com/podcasts https://www.quickanddirtytips.com/subscribe https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor Podchaser #Reviews4Good: https://www.podchaser.com/podcasts/modern-mentor-15676

Usability Testing is a technique to evaluate a product or service usability by testing it on users. This gives direct input on how real users use the product, usage flow, and its system, and focuses on ensuring the product's or service's capacity to meet its intended purpose. Usability testing should occur in the user's normal everyday use context or a laboratory-like setting. #### Related Methods [Experience Prototype](https://www.thedesignexchange.org/design_methods/13), [Service Prototype](https://www.thedesignexchange.org/design_methods/28), [Evidencing](https://www.thedesignexchange.org/design_methods/11)

<p><span style="font-weight: 400;">Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them?</span></p> <p><span style="font-weight: 400;">To explore how local businesses can market during uncertain times,</span> <a href= "https://www.socialmediaexaminer.com/local-business-marketing-in-uncertain-times-bruce-irving?utm_source=smm-podcast&utm_medium=podcast-description&utm_campaign=smmp20-smmpweek20-fri"> <span style="font-weight: 400;">in this episode</span></a> <span style="font-weight: 400;">I interview</span> <a href= "https://thebruceirving.com/"><span style="font-weight: 400;">Bruce Irving</span></a><span style="font-weight: 400;">. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.</span></p>

This chapter introduces entrepreneurship topics related to the business set-up phase, start-up phase, and growth phase. These phases are relevant for most start-ups other than those that follow the lean start-up approach in which the elements of the phases described in this chapter are blended together in a process that involves releasing and continually revising product or service prototypes in response to customer feedback.