ARTICLES Whole System Mapping VentureWell
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Exploring the content, reading examples, and doing the exercises can take as little as an hour and a half, or as much as half a day (or longer, if you do a full product life cycle assessment rather than simple estimates). Systems thinking can make your product or service more sustainable while meeting users’ needs better. It helps you to step back and look at the big picture, so you’re solving the right problems. Whole System Mapping is just one method for systems thinking. It makes systems thinking more concrete and actionable, by providing a structured process that is visual and collaborative across disciplines. It turns sustainability from a burden into an innovation tool by combining the big picture with a focus on priorities, then enabling more thorough ideation and more radical ideation.
This course addresses the practical challenges of making an established company entrepreneurial and examines various roles related to corporate entrepreneurship. Outside speakers complement faculty lectures.
COURSES Seminar in Corporate Entrepreneurship Charles Kiefer, Aleksandra J. Kacperczyk, MIT OpenCourseWare
For more information about this session visit: http://skollworldforum.org/session/skoll-world-forum-2015/sessions-thursday-1145/beyond-better-how-do-we-know-were-changing-the-status-quo/ The Skoll World Forum on Social Entrepreneurship accelerates the impact of the world's leading social entrepreneurs by uniting them with essential partners in a collaborative pursuit of learning, leverage and large scale social change. http://www.skollworldforum.org The Skoll Foundation drives large-scale change by investing in, connecting, and celebrating social entrepreneurs and other innovators dedicated to solving the world's most pressing problems. http://www.skollfoundation.org
VIDEOS Bill Drayton: Mindset Change vs Pattern Change + Growing Number of Social Entrepreneurs Skoll.org
6 Jul 2015
6 Jul 2015
YouTube is one of the most popular internet sites in the world. It has a vast collection of video ranging from entertainment to music to TV commercials to information to corporate promotional material, and so on.
CASE STUDIES Blendtec’s Viral Campaign Success Geoff Fripp, Great Ideas for Teaching Marketing
This instructional computer application is designed to teach identification, analysis, and application of basic behavioral principles and procedures. Environmental causes for behavior will be illustrated and methods to change behavior will be reviewed through brief video clips [text annotation indicator] , pictures, and textual descriptions. In particular, negative reinforcement is the focus of this instructional software because it is an important and often misunderstood concept.
OTHER Cases in Negative Reinforcement Marcie Desrochers, SUNY Brockport
This course provides an introduction to theory and methods in archaeological research, data collection, and analysis. The objective is to familiarize you with the strategies that are employed in the investigation of archaeological remains and how these strategies further the aims of an anthropological archaeology. Grades will be based on two in-class exams, two section quizzes, and weekly assignments.
COURSES Introduction to Archaeology - Course Syllabus Christopher Fennell, Emma Verstraete, College of Liberal Arts & Sciences at Illinois
“Memory” is a single term that reflects a number of different abilities: holding information briefly while working with it (working memory), remembering episodes of one’s life (episodic memory), and our general knowledge of facts of the world (semantic memory), among other types. Remembering episodes involves three processes: encoding information (learning it, by perceiving it and relating it to past knowledge), storing it (maintaining it over time), and then retrieving it (accessing the information when needed). Failures can occur at any stage, leading to forgetting or to having false memories. The key to improving one’s memory is to improve processes of encoding and to use techniques that guarantee effective retrieval. Good encoding techniques include relating new information to what one already knows, forming mental images, and creating associations among information that needs to be remembered. The key to good retrieval is developing effective cues that will lead the rememberer back to the encoded information. Classic mnemonic systems, known since the time of the ancient Greeks and still used by some today, can greatly improve one’s memory abilities.
BOOKS AND CHAPTERS Memory (Encoding, Storage, Retrieval) Kathleen B. McDermott, Henry L. Roediger III, Noba
PODCASTS S7E12: Janelle Monáe
14 Jan 2020
14 Jan 2020
The best business ideas aren't obvious to everyone. So if you’re hearing a chorus of “No” from VCs, it might actually be a good sign. The key: Learn to understand the different kinds of "no." Tristan Walker, an early team member at Twitter and Foursquare, shares what he learned about "no" when launching Walker & Co., makers of the Bevel razor.
PODCASTS Learn from Every No: Tristan Walker, Founder and CEO, Walker and Co. Reid Hoffman, Tristan Walker, WaitWhat
Fundamentals of Business, third edition (2020) is an 370-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license
BOOKS AND CHAPTERS Fundamentals of Business, third edition Stephen Skripak, Virginia Tech
In early 2010, Mercy Corps, a global nongovernmental organization (NGO), wanted to find a way to turn its KeBal pilot project, which sold nutritious food from food carts to kids in Jakarta, Indonesia, into a self-sustaining, scalable business that would benefit the local communities. Although the Mercy Corps office had concluded that growth would be best served by franchising, that conclusion left them with further questions.
CASE STUDIES Mercy Corps and KeBal Healthy Food Carts: Sustaining and Scaling Up Erica Carlisle, Chris Lin, Libby Putman, Emily Sporl, LearningEdge
26 Sep 2010
26 Sep 2010
CupAd Elevator Pitch by Josh Light.
VIDEOS Elevator Pitch Winner, Josh Light UtahStateCES
7 Jun 2010
7 Jun 2010
PODCASTS Episode 86: Interview with Joel Solomon, Chairman of Renewal Funds, co-author of the Clean Money Revolution Fergal Byrne
13 Nov 2017
13 Nov 2017
This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. It emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Topics covered include production control, risk pooling, quality management, process design, and revenue management. Also included are case studies, guest lectures, and simulation games which demonstrate central concepts.
COURSES Introduction to Operations Management Charles Fine, Tauhid Zaman, MIT OpenCourseWare
Designers sometimes tend to focus on disassembling design problems into small pieces. However, optimizing the efficiency of individual pieces can result in a less efficient system overall if the components are not adequately linked up to each other. On the other hand, whole-system designers work on the optimization of the products or services by collaborating with diverse teams to have different perspectives, understand how the parts work together as a system and combine those links into a system. Whole-systems design yields long-lasting and economical solutions with multiple benefits which help unite all parties around the same goals. #### Related Methods [Life Cycle Analysis](https://www.thedesignexchange.org/design_methods/312), [D4S (Design for Sustainability)](https://www.thedesignexchange.org/design_methods/330), [The Natural Step](https://www.thedesignexchange.org/design_methods/329), [Biomimicry](https://www.thedesignexchange.org/design_methods/311)
ARTICLES Whole Systems Thinking Julia Kramer, Maria Yang, theDesignExchange
3 Nov 2016
3 Nov 2016
Why Accountants Don’t Run Startups
SLIDES Why Accountants Don’t Run Startups Steve Blank, SlideShare
23 Apr 2010
23 Apr 2010
Linda Zhang says she knows how to get students excited about learning: Wrap their lessons in real-world problems they want to solve.
VIDEOS Why schools should teach entrepreneurship | Linda Zhang | TED Institute Linda Zhang, TEDTalks
15 Feb 2018
15 Feb 2018
In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.
PODCASTS Richie Meldrum - Strategy workshops: why, how and what? Stef Hamerlinck, Richie Meldrum, Let's talk branding
13 Jul 2020
13 Jul 2020
It seems fairly obvious that the goals/objectives of a promotion would be to increase sales and profit. And, of course, you would usually need to achieve those goals to justify the cost of the campaign. But take a look at the list of possible promotional goals listed below. Assume that you were responsible for the promotion of McDonald’s ‘healthy menu’ campaign (designed to reposition the brand to some extent), which of the following goals might be appropriate?
CLASS ACTIVITIES Setting the Promotional Objectives Geoff Fripp, Great Ideas for Teaching Marketing
In this episode of Rethinking Supply Chain, we talk about supply chain flexibility. John dives into why it is important for businesses to be flexible about their supply chain processes, what businesses can do now to be more flexible and adapt to current times, specific things that can be done to improve flexibility in supply chains, and much more. John starts off by framing the current problem: even companies with the best supply chains have been challenged by the Covid-19 pandemic. Walmart, a company with one of the best supply chain management systems in the country, still encountered challenges maintaining stock of certain products. Why is that? Although Walmart has an excellent supply chain system, they are working with suppliers who may not have their systems up to date. All of a sudden, workers were sent home, and the lack of AI-powered supply chain management meant that logistics were frozen overnight since the traditional hands-on methodology couldn’t continue. Flexibility is crucial right now as the pandemic has exposed the gaps and inefficiencies across supply chains in nearly all industries. Flexibility means diversifying distribution as well as the adoption of ‘network thinking’, to plan for uncertainty.
PODCASTS Supply Chain Flexibility John Abrams, Player FM
There are various theories of motivation listed in textbooks. For this activity, you need to identify different ways of motivating consumers to buy a mobile phone and to visit a particular restaurant. To help you with this activity, an example has already been provided for you.
CLASS ACTIVITIES Using Motivation Theories Geoff Fripp, Great Ideas for Teaching Marketing
In July 2012, Yahoo!, one of the largest and oldest web companies, announced the appointment of Marissa Mayer as CEO. Yahoo! had struggled to define itself and excel in the industry for several years, and the appointment of Mayer, a top Google executive, made big news. Among her many decisions, in February 2013, Mayer announced that employees would no longer be allowed to telecommute. Telecommuting is representative of many management innovations that have been made in recent years, largely by tech companies. Telecommuting reflects a belief on the part of companies that employees are responsible, self-motivating, and perhaps work best when they are left alone. It also has an impact on work–family balance, though which way is yet unclear. And telecommuting reflects the more general trend of increasing overlap between workers’ time spent on the job and time spent off the job.
OTHER Why It Matters: Industrial-Organizational Psychology Lumen Learning
Fused deposition modeling (FDM) is a rapid prototyping process used to produce functional ABS thermoplastic models directly from CAD data. This method allows the designer to create parts with production-grade thermoplastic materials. Image source: [CustomPartNet](http://www.custompartnet.com/wu/fused-deposition-modeling)
ARTICLES Fused Deposition Modeling TheDesignExchange Admin, theDesignExchange
26 Oct 2016
26 Oct 2016
PODCASTS Episode 90: Jonah Sachs, co-founder of Free Range Studios and viral marketing innovator Fergal Byrne
21 Mar 2018
21 Mar 2018
Stonyfield Farm, Inc., or Stonyfield, is an organic yogurt manufacturer located in Londonderry, New Hampshire. The company was founded in 1983 at Stonyfield Farm and got its start using its herd of seven jersey cows to produce organic milk. The milk was then manufactured on-site into organic yogurt using founder Samuel Kaymen’s family recipe. During the first year, Stonyfield sold $56,000 worth of product. By 2010, Stonyfield had grown to be the number one selling organic yogurt brand in the United States and the third-largest selling yogurt brand in the world with more than $375 million in revenue and with profits exceeding the industry average.
BOOKS AND CHAPTERS Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt Saylor Academy
Everyone is talking about “DEI”, but what exactly does it mean? How can nonprofit organizations proactively address the issues of diversity, inclusion and equity within their organization in a way that generates positive and transformative change? Join us for a fascinating and informative conversation with Carly Hare, National Director/Coalition Catalyst at Change Philanthropy, who will discuss with a birds-eye view of actions being taken across the sector with regards to DEI, and ground the language and frameworks being used. She will also offer strategies to help nonprofits be more proactive with DEI in their own organizations and align their work with foundations’ priorities.
VIDEOS Getting Ahead of the Curve with Diversity, Inclusion, and Equity Carly Hare, Candid Learning
3 Jul 2018
3 Jul 2018
PODCASTS Beyond The Bottom Line | Episode 5: Mike Grillo, President and Co-Founder, Gravity Products Jennifer McFadden
4 Jun 2019
4 Jun 2019
Sherman Antitrust Act of 1890 Prohibits formation of trusts John Rockefeller’s Standard Oil – 1911 Clayton Act of 1914 Expands Sherman Antitrust Act Forbids price discrimination, M&As that significantly reduce competition, sales on the condition of exclusive dealing, and serving on board of two rival companies.
SLIDES Mergers and Acquisitions (M&As): Running Afoul of Antitrust Laws Jennifer Sawayda, The University of New Mexico
Students are introduced to business analytical tools, including contribution analysis and break-even analysis, to help them assess the costs and benefits associated with this purchase decision. Students will also learn how to identify variable costs, fixed costs, and one-time investments and the relevancy of allocated fixed costs when making this kind of a decision. Using their analysis, students can then assess the trade-offs associated with this opportunity to aid in their decision.
CASE STUDIES Eternal Faucets Limited Connie Badame, Richard H. Mimick, Elizabeth M. A. Grasby, Ivey Business School
15 Nov 2016
15 Nov 2016
MGMT 495 is designed to enable students to understand various functions entrepreneurs or owner managers perform to successfully manage and grow a new or small business. Resource constrains, that such ventures face, makes the job of entrepreneur(s)/manager(s) challenging. Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneurial approach is required to manage such ventures. To prepare students to assume leadership and management roles in such ventures, following topics will be covered in this course: - Marketing, Branding, and Customer Acquisition (Customer Relationship, Pricing and Promotion, and Supply Chain Management) - Managing Internal Operations (Leadership, Managing Human Resources, and Production Management) 2 - Accounting, Finance, and Managing Numbers ( Financial Performance, Firm Assets, and Financial Risk) - Raising Capital - Product/Market fit - Negotiations - Intellectual Property - Leveraging Technology Another critical skill that entrepreneurs or owners require to effectively manage a small and/or growing venture is good communication skill. To enable students to sharpen communication skills, especially writing and presentation skills, a substantial component of class assignments and grade is based on written cases and presentations. In addition, a significant portion of student grade is based on their contribution (participation) to class discussions. This course will benefit not only students interested in becoming entrepreneurs, but also those interested in pursuing all other career paths.
SYLLABI MGMT 495: MANAGING AND OPERATING SMALL, GROWING BUSINESS Fall 2013 Syllabus John Cousins, Anderson School of Management
In this episode, I talk with Michael Brenner, a content marketing specialist. We talk about the importance of content marketing, how to actually know what to create content about and how to balance it with paid advertising.
PODCASTS Michael Brenner - Content marketing Michael Brenner, Stef Hamerlinck, Let's talk branding
28 Oct 2019
28 Oct 2019
Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.
VIDEOS Why Starbucks failed in Australia Cynthia Silva, CNBC International, TED-Ed
26 Jul 2018
26 Jul 2018
In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model. Please note that a multi-attribute attitude Excel template is available for free download at a related website.
CLASS ACTIVITIES Monitoring Consumer Attitudes Geoff Fripp, Great Ideas for Teaching Marketing
Tens of billions of individual steps have to go right in the correct order to create a human. But only one thing has to happen to cause its demise.
ARTICLES Why Things Break: Easy Causes of Business and Investing Failure Morgan Housel, Collaborative Fund
2 Jul 2019
2 Jul 2019
Government intervention is needed, but managers can take these steps right now. Caitlyn Collins, a sociologist at Washington University in St. Louis, conducted interviews with mothers in four countries — the United States, Italy, Germany, and Sweden — who have jobs outside the home to better understand the pressures they felt. She found that American moms were by far the most stressed, primarily because of the lack of parental benefits offered by their employers and the government. In Europe, women told Collins they had more help, but at times cultural norms around their personal and professional roles had yet to catch up. Collins thinks companies can work to improve the situation but argues that the real solution is carefully designed government interventions that will help families at all income levels. She’s the author of the book Making Motherhood Work: How Women Manage Careers and Caregiving. --------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact. Sign up for Newsletters: https://hbr.org/email-newsletters Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review
VIDEOS Why U.S. Working Moms Are So Stressed (Quick Study) Harvard Business Review
17 Dec 2019
17 Dec 2019
Your decisions and behaviors are often the result of a goal or motive you possess. This module provides an overview of the main theories and findings on goals and motivation. We address the origins, manifestations, and types of goals, and the various factors that influence motivation in goal pursuit. We further address goal conflict and, specifically, the exercise of self-control in protecting long-term goals from momentary temptations.
BOOKS AND CHAPTERS Motives and Goals Ayelet Fishbach, Maferima Touré-Tillery, Noba