UNC Kenan-Flagler Business School
Season 3, Episode 4 - Work Worth Doing
In On The Heels of Innovation with Ted Zoller
2020-04-19 10:40:17Go to resource
With Alex Brandwein, MBA student at UNC Kenan-Flagler Business School and founder of Brandwein Bagels Like many entrepreneurs, Alex Brandwein found that when the COVID-19 pandemic hit, he had to quickly pivot to support his business and the community. Find out how he shifted Brandwein Bagels to a pre-order, pick-up-and-delivery model that gave the company a way to use fresh, New York-style bagels to bring the local Chapel Hill community together at a time when people had to stay physically separated. How did Brandwein use an entrepreneurial mindset to meet a rapidly emerging business need? How did he work creatively to make his business part of a shared community experience? And beyond great food, what are the key ingredients Brandwein thinks all food entrepreneurs have to serve up to be successful now and in the future?