Source

Authors 1

Richard Makadok
Purdue University Krannert School of Management

Recommended by 0

ACTIVITY

05/14/2015
Go to resource
Here is a simple exercise to demonstrate competitive advantage on the first day of class. Hold up a crisp $20 bill and ask “Who wants this?” When people look puzzled, ask, “I mean, who really wants this?” and then “Does anyone want this?” Continue this way (repeating this in different ways) until someone actually gets up, walks over, and takes the $20 from your hand.
Please register or sign in to see more data about this Resource