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If you need new ideas, brainstorming is usually the first method that comes to mind. But brainstorming tends to block creativity rather than enhance it. The solution is something Adam Grant calls ""brain writing,"" a freeform list of several different ideas that are written, then shared and explored in a group. The way to reach the most creative ideas, he says, is through quantity, not quality. Author of New York Times bestsellers Give and Take, Originals, and Option B (with Sheryl Sandberg), Adam Grant has been Wharton’s top-rated professor for six straight years. He is a leading expert on how we can find motivation and meaning, and live more generous and creative lives.
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