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Doug Kaufman
Vertroos Health

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Product leaders — or commonly referred to as Product Managers — have great amounts of responsibilities, and one of the more challenging tasks that they are responsible for is, ‘finding or achieving product-market fit’. The framework for achieving product-market fit has five steps: Identifying the innovators and early adopters; Uncovering the target customers’ underserved needs; Building the value proposition strategy; Building the Minimum Viable Product (MVP); Testing, gathering, and incorporating customer feedback
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