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Authors 4

Ketan Bhole
MIT, Sloan School of Management
Jordan Lee
MIT, Sloan School of Management
Eileen Lu
MIT, Sloan School of Management
Indrajit Sen
MIT, Sloan School of Management

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CASE STUDIES

05/28/2009
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In early 2009, Taiwan-based CX Technology was looking for new markets to enter. A leading manufacturer of cold-forged steel, the company was considering entering the automotive industry as a Tier 2 supplier. At a time when the future of the U.S. automotive industry was in peril, the question was where and how.
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