The augmented reality (AR) game, Pokémon Go, has taken the world by storm as players roam the real world catching Pokémon and battling in Pokémon gyms. The game has set 5 records since its launch in July 2016 — including the most revenue by a mobile game in its first month ($206.5 million). Nintendo’s stock doubled 15 days into the release, adding $7.5B in value, but then settled back into a mere 50% increase when it became clear that Nintendo was a partner with limited ownership in the company that developed the game (Niantic, a Google spinoff).
ARTICLE
Aya Chacar, Russell (Russ) Coff, Carpenter Strategy Toolbox
25 Aug 2016
<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><p><br></p><ul><li><strong>BIO:</strong> Frutero is a premium quality, tropical fruit ice cream company with flavors including Mango, Guava, Passion Fruit Guanabana, and Coconut. Frutero is made from 100% real fruits grown in Colombia and Thailand, and the best dairy from Pennsylvania.</li><li class="ql-indent-1"><strong>TEAM MEMBERS:</strong> MICHAEL WEBER (WG’20), VEDANT SABOO (WG’20)</li><li class="ql-indent-1"><strong>ADDITIONAL LINKS:</strong> <a href="https://www.fruteroicecream.com/" rel="noopener noreferrer" target="_blank">WEBSITE</a></li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>
PODCAST
Karl Ulrich, The Wharton School
22 Apr 2020
<p>As leaders and nonprofit organizations, we are facing uncertain and difficult times ahead. All organizations face periods of hardship, but an unprecedented number of nonprofits are wondering how they will survive. And, beyond that, how can they possibly thrive again? </p> <p>If you are feeling alone, please know that you are not. And know that there is hope. To prove it, Toni Pergolin shares her experiences bringing a nonprofit back from the brink of bankruptcy and turning it into a healthy, vibrant, and thriving organization. So please take a few minutes to join us for Toni’s key lessons for nonprofit, and personal, survival.</p>
PODCAST
Successful Nonprofits
30 Apr 2020
One-on-one interviews provide information about an individual's actions and motivations. They are conducted by a trained moderator with a single respondent in person, or over the phone or video chat. Sessions normally last 1-2 hours and will often involve participants being shown stimulus to inform discussion and may include interactive techniques, e.g. role play scenarios.
LESSON
Carmen Castanos, TheDesignExchange Admin, theDesignExchange
27 Aug 2017
A Bifocal Display simultaneously shows a large data space with minimal detail and a subportion of that space with full detail displayed in context (like a magnification). Distortion around the borders helps to maintain visual continuity between the detailed and contextual views, illustrating how the detail fits within the greater context. A Bifocal Display can be used to magnify important information, thus being used to communicate a both a detailed and a broad design effectively.
LESSON
Julia Kramer, TheDesignExchange Admin, theDesignExchange
13 Jun 2017
<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><p><br></p><ul><li><strong>BIO: </strong>Mobility seeks to mobilize the large population of economically-restricted individuals in South Africa to complete deliveries of chronic medicines from pharmacies to individual households in order to tackle the medical last-mile challenge.</li><li><strong>TEAM MEMBERS:</strong> YIWEN LI (C’21, W’21); JACOB CHIDAWAYA (ENG’23); ARIS SAXENA (W’21); SONIA SHAH (C’22); EASH AGGARWAL (C’21)</li><li><strong>ADDITIONAL LINKS: </strong><a href="https://mobilityhealth.io/" rel="noopener noreferrer" target="_blank"><strong>WEBSITE</strong></a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>
PODCAST
Karl Ulrich, The Wharton School
30 Apr 2020
We will be joined by Doug Kaufman CEO & Founder at Vertroos Health, and Will Barfield, the President, and CEO of Barfield Revenue Consulting (BRC). This workshop will help you master the product-market fit for your product or service.
Session 2: We will be joined by Will Barfield to learn how to build actionable marketing and sales engines once you have product-market fit. How to measure your results and look at the ROI of the various levers to use to generate revenue.
VIDEO
Doug Kaufman, Winston Starts
30 Mar 2021
How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents.
In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the biggest obstacle for any startup is simply patience.
Recommended By
PODCAST
Sara Mauskopf, Christian Beck, Anna Eaglin, Better Product
18 Feb 2021
This case introduces students to decision making and illustrates the various areas of analysis that should be completed before making a decision. It is a fairly comprehensive introductory case so students student should have some familiarity with how to read financial statements, recognize problems and suggest possible solutions.
CASE STUDY
Dave C. Shaw, Dana G. Hyde, Richard H. Mimick, Elizabeth M. A. Grasby, Ivey Business School
3 Jul 2014
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples.
VIDEO
Ralph Guggenheim, Lean Launchpad Teachable Moments
13 Mar 2013
A collection of essays, images, and definitions describing Hinduism in America and the Hindu Experience.
Recommended By
EXHIBIT
The Pluralism Project, Harvard University
2019
<p>Hello and welcome back to <a href="https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=bjgo57TCQ-uFC38-iTy6HA">Equity</a>, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.</p><p><i><strong>Are you a regular Equity listener?</strong></i> <a href="https://docs.google.com/forms/d/e/1FAIpQLSeE8Y2CpYM3IvuWiVAvdqNrC_fXvZARfcVUMIjycy_3gK_Vtw/viewform"><i><strong>Take our survey here</strong></i></a><i><strong>! **_</strong></i><a href="https://forms.gle/QPU3sx3Hqv14Duuy9"><i><strong>https://forms.gle/QPU3sx3Hqv14Duuy9</strong></i></a><i><strong> _</strong>We talk about it on the show, and it's embedded below in case you don't want to click a link.**</i></p><p>From home once again this week, <a href="https://twitter.com/DannyCrichton">Danny</a>, <a href="https://twitter.com/nmasc_">Natasha</a>, <a href="http://twitter.com/alex">Alex</a>, and <a href="https://twitter.com/cgates123">Chris</a> got together to pull the show together. But unlike last week's episode (<a href="https://techcrunch.com/2020/05/08/is-it-better-to-be-a-private-or-public-company-right-now/">catch up here if you are behind</a>), this week's show features a game that actually worked. It's at the end, as you'll see.</p><p>But before that piece of the puzzle, there was a bunch of news to go over. We had to <a href="https://techcrunch.com/2020/05/14/are-stable-saas-valuations-driven-by-logic-or-hope/">leave SaaS valuations</a>, <a href="https://techcrunch.com/2020/05/13/with-the-crv-backed-liftoff-list-competition-and-prize-student-entrepreneurs-get-rewarded/">the Liftoff List</a>, <a href="https://www.theinformation.com/articles/as-recession-looms-brex-stockpiles-cash-cuts-credit">Brex</a>, <a href="https://techcrunch.com/2020/05/13/falconx-raises-17m-to-power-its-crypto-trading-service/">and FalconX</a> on the floor, but there was still so much good stuff to cover:</p><ul><li><a href="https://techcrunch.com/2020/05/12/slice-series-c/">Slice raised $43 million from KKR</a>, making us all rather hungry -- and curious. Where does Slice fit into the food-delivery market, and does its restaurant-friendly model give it enough room to grow revenue so that its new valuation makes sense?</li><li><a href="https://techcrunch.com/2020/05/12/a-grubhub-uber-tie-up-would-remake-the-food-delivery-landscape/">The Uber Eats-Grubhub deal was an unavoidable topic this week</a>, given that it has the chance to remake the food delivery landscape. What room would be left in the market for Postmates? And would it pass regulatory scrutiny? We're curious.</li><li>Sticking to the on-demand theme, Instacart has <a href="https://techcrunch.com/2020/04/23/instacart-announces-new-covid-19-policies-and-plans-to-hire-250000-more-shoppers/">grown <i>bonkers-quick</i> in the last few months</a>, even <a href="https://www.theinformation.com/articles/instacart-swings-to-first-profit-as-pandemic-fuels-surge-in-grocery-delivery">making some money in the process</a>. We're impressed.</li><li>It's not the only thing out there growing like hell -- Shopify is also putting up insane numbers, as reflected in its share price. TechCrunch <a href="https://techcrunch.com/2020/05/13/as-e-commerce-booms-during-the-pandemic-shopify-accelerates/">took a look back through its history the other day</a>.</li><li>The secondary markets <a href="https://techcrunch.com/2020/05/12/once-rivals-secondary-market-player-forge-is-acquiring-sharespost-in-a-160-million-cash-and-stock-deal/">saw some consolidation this week</a>, which brought back some fond memories.</li><li><a href="https://techcrunch.com/2020/05/13/quizlet-valued-at-1-billion-as-it-raises-millions-during-a-global-pandemic/">Quizlet raised $30 million at a $4 billion valuation</a>, causing some consternation amongst the hosts. And <a href="https://techcrunch.com/2020/05/12/trillions-are-at-stake-in-the-retirement-wars-and-vise-nets-14-5m-from-sequoia-to-manage-it/">Vise raised a more modest $14.5 million in a round that Danny covered</a>.</li></ul><p>Then we played our game. Please hold us to account. And if you have listened to the show for a while, take our survey! It's right after this next sentence.</p>
PODCAST
Alex Wilhelm, TechCrunch
15 May 2020
What is funding? Why do you need it? Where should you seek it? Which types are best for you? This chapter will answer these and other questions you may have as you launch your media enterprise.
BOOKS AND CHAPTERS
CJ Cornell, Rebus Community
23 Aug 2017
Product leaders — or commonly referred to as Product Managers — have great amounts of responsibilities, and one of the more challenging tasks that they are responsible for is, ‘finding or achieving product-market fit’.
The framework for achieving product-market fit has five steps:
Identifying the innovators and early adopters; Uncovering the target customers’ underserved needs; Building the value proposition strategy; Building the Minimum Viable Product (MVP); Testing, gathering, and incorporating customer feedback
Recommended By
ARTICLE
Nima Torabi, UX Collective
8 May 2020
<p>Hello and welcome back to <a href="https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=bjgo57TCQ-uFC38-iTy6HA">Equity</a>, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.</p><p>Every week we write this post with some opening line akin to <i>wow, what a week, huh? </i>This is yet another one of those weeks. Perhaps this is just life now, and every week will stretch before us, similar to what Gandalf said after killing that Balrog, that "every day was as long as the life age of the Earth."</p><p>Anyhoo, we recorded Equity to try and make a little sense of the week as there was a lot going on. So, <a href="https://twitter.com/nmasc_">Natasha</a>, <a href="https://twitter.com/DannyCrichton">Danny</a>, and <a href="http://twitter.com/alex">Alex</a> once again gathered to parse it all. Here's a rough digest of the topics from this episode:</p><ul><li><strong>Techstars' virtual demo days.</strong> Natasha and Alex are listening in to as many Techstars virtual demo confabs as they can along with other TC staff, <a href="https://techcrunch.com/2020/05/05/techcrunchs-top-16-picks-from-techstars-april-virtual-demo-days/">pulling out favorites as we go</a>. Today we dug into what is working, and what isn't with virtual demo days.</li><li>While VC Twitter might make it seem like every firm is open for business, that is not the reality. We talk about signaling risk, <a href="https://techcrunch.com/2020/05/05/what-the-new-vc-show-and-tell-means-for-signaling-risk/">external signs a firm is investing</a>, and throw pro rata chat around in between.</li><li><strong>Peanut</strong>, a social network for women, <a href="https://techcrunch.com/2020/05/05/social-network-for-women-peanut-raises-12m-series-a-amid-pandemic/">raised $12 million</a> and that is the good news we needed this week. Think of it as a better, cleaner and more intimate version of your favorite Facebook group. About 1.6 million are on the platform.</li><li><a href="https://techcrunch.com/2020/05/06/every-mother-is-a-fitness-streaming-platform-for-new-and-expecting-mothers/"><strong>Every Mother</strong> raised a small sum</a> to bring safety and community to pre and post natal workouts for mothers.</li><li><strong>Robinhood's</strong> Series F. The new Robinhood round <a href="https://techcrunch.com/2020/05/04/robinhood-raises-280m-pushing-its-valuation-to-8-3b/">values the company at around $8.3 billion</a>, a huge number but one that wasn't as high as we might have expected, given how much its valuation used to grow between new funding events.</li><li><a href="https://techcrunch.com/2020/05/05/citing-revenue-declines-airbnb-cuts-1900-jobs-or-around-25-of-its-global-workforce/"><strong>Airbnb</strong> cut 1,900 people in a devastating round of layoffs </a>for the travel and hospitality company. We discuss o-founder and CEO Brian Chesky's detailed <a href="https://news.airbnb.com/a-message-from-co-founder-and-ceo-brian-chesky/">blogpost</a> about the cuts, and whether it is better to be a public or a private company during this pandemic.</li><li><a href="https://techcrunch.com/2020/05/06/uber-is-laying-off-3700-as-rides-plummet-due-to-covid-19/"><strong>Uber</strong> cut staff this week</a>, and <a href="https://techcrunch.com/2020/05/07/uber-leads-170-million-lime-investment-offloads-jump-to-lime/">pumped money into a massive <strong>Lime</strong> downround</a> that may see it offload its own micromobility business onto the smaller company. Not a good week for Uber, not a good week for Lime.</li></ul><p>We <a href="https://techcrunch.com/2020/05/04/daily-co-raises-4-6m-video-chat-api-service/">didn't get to chat</a> <a href="https://techcrunch.com/2020/05/05/treasury-prime-raises-9m-to-bring-its-banking-apis-to-market/">API funding rounds</a> or <a href="https://techcrunch.com/2020/05/06/the-great-unicorn-retreat/undefined">the unicorn retreat</a>, or even really riff on earnings. There's so much going on! But, we'll be back Monday morning so sit tight.</p>
PODCAST
Alex Wilhelm, TechCrunch
8 May 2020
Recent college grads working in tech, Sade Ayinde, Victor Jones and Alston Clark, share their insights on thriving in a world where constant learning is necessary.
PODCAST
Christina Elson, The Inc. Tank
5 Sep 2019
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples
VIDEO
Ralph Guggenheim, Lean Launchpad Teachable Moments
27 Feb 2013
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples
VIDEO
Ralph Guggenheim, Lean Launchpad Teachable Moments
27 Feb 2013
You’ve been generating a ton of ideas. Here’s a chance to look at them critically and figure out what to pursue, what to evolve, and what to discard.
LESSON
IDEO.org
<p><span data-sheets-value= "{"1":2,"2":"Marc Forgione is a Celebrity Chef, Iron Chef, and a man who launched a restaurant in downtown New York City six months prior to the Great Financial Crisis. Marc never wavered and eventually thrived with his restaurant. Today he is navigating an even more difficult time for restaurants during the world's current pandemic. It's an awful time for restaurant owners and so many small businesses in our country. Listening to Marc you will see why he offers a ray of hope for so many owners of small businesses right now."}" data-sheets-userformat= "{"2":5035,"3":{"1":0},"4":[null,2,11982760],"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":2,"11":0,"12":0,"15":"arial,sans,sans-serif"}"> Marc Forgione is a Celebrity Chef, Iron Chef, and a man who launched a restaurant in downtown New York City six months prior to the Great Financial Crisis. Marc never wavered and eventually his restaurant thrived. Today he is navigating an even more difficult time for restaurants during the world's current pandemic. It's an awful time for restaurant owners and so many small businesses in our country. Listening to Marc you will see why he offers a ray of hope for so many owners of small businesses right now.</span></p>
PODCAST
Robert Tuchman, Entrepreneur Media
29 Apr 2020
<p><span data-sheets-value= "{"1":2,"2":"There is a reason we choose to pay $5 for a cup of coffee when you can buy the same product at a convenience store for .99.The customers aren't paying for the coffee, they are paying for the experience of being at Starbucks. Danny Meyer the famed restauranteur was doing this before the term \"experience economy was even coined back in the 1990's. He opened his first restaurant in New York City called Union Square Cafe back in 1985 and one thing he has always done better than anyone else in the business or for that matter any business is offer an incredible experience. "}" data-sheets-userformat= "{"2":5035,"3":{"1":0},"4":[null,2,15389148],"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":2,"11":0,"12":0,"15":"arial,sans,sans-serif"}"> There is a reason we choose to pay $5 for a cup of coffee. The customers aren't paying for the coffee, they are paying for the experience of being at Starbucks. Danny Meyer the famed restauranteur was doing this before the term "experience economy" was even coined back in the 1990's. He opened his first restaurant in New York City called Union Square Cafe back in 1985 and one thing he has always done better than anyone else in the business is offer an incredible experience.</span></p>
PODCAST
Robert Tuchman, Entrepreneur Media
1 Jan 2020
MIT Professor Jonathan Gruber talks about economic externalities, and how they are illustrated in an episode of the Simpsons.
Recommended By
VIDEO
MITx, YouTube
14 Aug 2014
This method is still under construction.<br><br>TRIZ is an acronym for the Russian: "theory of the resolution of invention-related tasks". TRIZ was initially developed by the Soviet inventor Genrich Altshuller (1926-1998) and his colleagues in 1946. Since then many researchers and private firms have expanded on this original research and have developed online TRIZ databases over thousands of patents in a wide range of fields.
The basic idea is that technological systems evolve over time to overcome apparent contradictions. The TRIZ matrix highlights 40 principles that have overcome these contradictions in the past. Online TRIZ databases allow designers to type in functional contradictions and receive suggestions for the most relevant principles that might give strategic approaches to overcoming the contradictions.
The classic example is how to make a product that is strong AND light weight. This is an apparent contradiction as we tend to think that we must add more mass to make a product stronger. TRIZ would suggest the following for principles in order of their relevance for how this problem has been solved in the past. <br><br><ul><li>40 Composites: Change from uniform to composite (multiple) materials. </li><li>26 Copy: Instead of an unavailable, expensive, fragile object, use simpler and inexpensive copies. </li><li>27 Cheap, Disposable: Replace an inexpensive object with a multiple of inexpensive objects, comprising certain qualities (such as service life, for instance)</li><li>1 Segmentation: Divide an object into parts or increase the degree of fragmentation or segmentation.<br></li></ul>
LESSON
Euiyoung Kim, Alice Agogino, theDesignExchange
28 Aug 2018
Digital technologies provide new ways for media companies to distribute information, engage the public, and assess results and outcomes. These products should also reflect an organization’s commitment to ethics and its responsibility to the audience. Those who manage digital products must possess a combination of communication skills and technology savvy, as well as demonstrate innovation, leadership, strategy, and creativity. This chapter explores the emerging role of product management as it specifically relates to journalism and media companies.
BOOKS AND CHAPTERS
Cindy Royal, Rebus Community
23 Aug 2017
<p>Author and business owner Maia Toll joins us today to talk  about using your business as an outlet for your creative expression, how to use intuition in your business, and how you can stay motivated for the long haul. Maia also took some time to tell us the fascinating story of how she became an entrepreneur and what led her to write her book series. <br><br><a href="https://beingboss.club/podcast/business-as-creative-expression">Get full show notes for this episode here</a><br><br>---<br><br>Follow Being Boss on Instagram: <a href="https://www.instagram.com/beingbossclub/">@beingbossclub</a><br>Follow Being Boss on Twitter: <a href="https://twitter.com/beingbossclub">@beingbossclub</a><br>Follow Being Boss on Facebook: <a href="https://www.facebook.com/beingbossclub/">facebook.com/beingbossclub</a></p>
PODCAST
Emily Thompson, Kathleen Shannon, Being Boss
26 May 2020
<p><span style="font-weight: 400;">Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them?</span></p> <p><span style="font-weight: 400;">To explore how local businesses can market during uncertain times,</span> <a href= "https://www.socialmediaexaminer.com/local-business-marketing-in-uncertain-times-bruce-irving?utm_source=smm-podcast&utm_medium=podcast-description&utm_campaign=smmp20-smmpweek20-fri"> <span style="font-weight: 400;">in this episode</span></a> <span style="font-weight: 400;">I interview</span> <a href= "https://thebruceirving.com/"><span style="font-weight: 400;">Bruce Irving</span></a><span style="font-weight: 400;">. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.</span></p>
PODCAST
Michael Stelzner, Social Media Examiner
15 May 2020
In this video, I share a popular concept generation technique - called SCAMPER - to help you come up with innovative ideas.
VIDEO
Michael Masters, YouTube
27 Aug 2019
<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><p><br></p><ul><li><strong>BIO</strong>: SHOWCASE vending machines are a platform for brands to trade products for feedback. Consumers get free items, in exchange for a quick survey, and brands get targeted, quality, in-moment data.</li><li class="ql-indent-1"><strong>TEAM MEMBERS:</strong> DANA KIM (WG’20)</li><li class="ql-indent-1"><strong>ADDITIONAL LINKS: </strong><a href="https://www.showcaseinsights.com/" rel="noopener noreferrer" target="_blank"><strong>WEBSITE</strong></a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>
PODCAST
Karl Ulrich, The Wharton School
23 Apr 2020
This chapter introduces the building blocks for both innovation and successful entrepreneurship while describing how innovation and entrepreneurship are interrelated concepts. It continues with a discussion about competencies—and specifically core competencies—as necessary building blocks for both innovation and successful entrepreneurship. The elements of innovation are also discussed.
BOOKS AND CHAPTERS
Lee A. Swanson, University of Saskatchewan
31 Aug 2017
A lot of the advice we give startups is tactical; meant to be helpful on a day to day or week to week basis. But some advice is more fundamental. We’ve collected here what we at YC consider the most important, most transformative advice for startups. Whether common sense or counter-intuitive, the guidance below will help most startups find their path to success.
ARTICLE
Geoff Ralston, Michael Seibel, YCombinator
25 Sep 2017
James Daunt is the CEO of Barnes and Noble, who was brought in to lead the company last August to help with what was already a challenging situation for the bookseller even before the Coronavirus pandemic hit. Prior to coming on board at Barnes and Noble, Daunt had turned around Waterstones one of the largest bookselling chains in all of Europe. Today, he faces incredible challenges but like any great entrepreneur he is pushing ahead and continuing to focus on his plan through the current crisis.
PODCAST
Robert Tuchman, Entrepreneur Media
22 Apr 2020
There are seven circular steps to running hypothesis-driven and validated learning experiments using an MVP.
Recommended By
ARTICLE
Nima Torabi, UX Collective
12 Sep 2019
Sit down with your team and map out what Success looks like. Setting key milestones will keep you on course and give you something to work toward. You’ll determine important milestones in the life of your solution and come to understand what succeeding looks like. Think about a variety of time horizons. This resource page also shows what the time needed for this activity, the level of difficulty, the materials needed and participants required.
ARTICLE
IDEO.org, Design Kit
A *composite character* is a character resulting from a combination of two or more existing individuals or personalities. In design, these are generally based on real individuals and data. The composite character allows a designer to narrow down the traits of the user or customer of the design. Composite characters are a variation of [*personas*](https://www.thedesignexchange.org/design_methods/74).
LESSON
Carmen Castanos, TheDesignExchange Admin, theDesignExchange
27 Aug 2017
Spectrum mapping is designed to reveal the diversity of perspectives and options around any given topic and to organize them into a meaningful spectrum. The perspectives/opinions (of the team, or of research subjects) regarding a topic are put on sticky notes and then organized to show the range (i.e., spectrum) of perspectives.
LESSON
Varna Vasudevan, Danielle Poreh, TheDesignExchange Admin, theDesignExchange
16 Jun 2017
<p>We’re proud to announce this year’s Semifinalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.</p><br><p><br></p><ul><li><strong>BIO: </strong>MAR Designs has developed a patient responsive wrist orthotic for the treatment of spasticity in children with cerebral palsy. This device improves wrist function while ensuring patient comfort by dynamically stretching the joint as the child is falling asleep using a specialized motorized system.</li><li class="ql-indent-1"><strong>TEAM MEMBERS:</strong> REBECCA LI (GRE’23); ARIELLA MANSFIELD (GRE’23); MICHAEL SOBREPERA (GRE’21)</li><li class="ql-indent-1"><strong>ADDITIONAL LINKS:</strong> <a href="https://mar-designs.com/" rel="noopener noreferrer" target="_blank">WEBSITE</a></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>
PODCAST
Karl Ulrich, The Wharton School
23 Apr 2020