How much of your company should you give up when you bring on a partner?
PODCASTS
Alex Blumberg, Gimlet Media
17 Sep 2014
Why Align Your Ethics & Compliance Training and Awareness with Business Priorities
Protect your company against the risks that could have the greatest impact on your business success
These business priorities (and risks) will change over time and your ethics & compliance training and communications should adapt
Mitigates overall risk by prioritizing resources to largest and most relevant risks
Can help to improve senior business leader sponsorship and support
Drives more effective and focused training that employees can readily relate to
Helps improve employee interest and knowledge retention
Enables ability to further increase awareness through E&C awareness “campaigns” throughout year consistent with business initiatives
SLIDES
Willow Misty Parks, The University of New Mexico
2014
Technological Entrepreneurship is an interactive class focused on learning and
understanding Leadership, Innovation, Commercialization and Entrepreneurship and involves identifying high impact and high-potential commercial opportunities. The course focuses on gathering resources including talent and capital; and planning, executing and managing value, growth and wealth. This course is designed for those who seek to understand and engage in the entrepreneurial process. This course is relevant to a variety of disciplines including accounting, banking, engineering, finance, investment, management, marketing, science, technology and mathematics.
SYLLABI
Thomas O'Neal, University of Central Florida
2014
HBR's Walter Frick moderates a conversation between Orly Lobel, University of San Diego law professor, and James Bessen, an economist at Boston University School of Law. Leave your questions on our event page, and tune in on Wednesday, 6/25 at 1pm EST.
VIDEOS
Harvard Business Review
25 Jun 2014
This case introduces students to decision making and illustrates the various areas of analysis that should be completed before making a decision. It is a fairly comprehensive introductory case so students student should have some familiarity with how to read financial statements, recognize problems and suggest possible solutions.
CASE STUDIES
Elizabeth M. A. Grasby, Dave C. Shaw, Dana G. Hyde, Richard H. Mimick, Ivey Business School
3 Jul 2014
In a nutshell affiliate marketing as the basic process. The first step is where the user visits the affiliates blog or social media site (website, twitter, and so on), individuals arrive at a purpose-built landing page, receives an e-mail, use their twitter page, use a PPC advertisement, sees a viral advertisement and so on. The user then clicks on the link and is redirected to the merchant’s landing page or product. Often it is difficult to tell that you have left the affiliates website at all; for example Amazon.com allows you to cut and paste examples of books from their website to be placed on your own. There are a number of ways of doing this. Using cookies the merchant and the affiliate workout how many people have clicked through. Finally the consumer or user books a holiday or buys a book; the code embedded on the affiliate website indicates to the merchant where the sales come from and to whom commission is owed.
ARTICLES
Tim Friesner, Marketing Teacher
1 Nov 2014
This is a series about what happens when someone who knows nothing about business starts one. It's called StartUp. In episode one, Alex Blumberg botches his pitch to Silicon Valley billionaire Chris Sacca.
PODCASTS
Lisa Chow, Alex Blumberg, Gimlet Media
6 Apr 2014
International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable.
ARTICLES
Tim Friesner, Marketing Teacher
8 May 2014
The organization simulation is a temporary system established to promote learning, particularly about topics of structure, people and power in organizations.
SIMULATIONS
Terry Deal, Lee Bolman
2014
HBR senior editor Scott Berinato speaks with MIT's Alex "Sandy” Pentland, who has pioneered the use of sensor technology to collect deeply detailed, big data about people and their interactions.
The conversation will be an extension of their interview in our November issue: http://hbr.org/2014/11/with-big-data-comes-big-responsibility/ar/1
Leave any questions on this page, and tune in on Tuesday, 10/14 at 1pm EST.
VIDEOS
Harvard Business Review
14 Oct 2014
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples
VIDEOS
Ralph Guggenheim, David Riemer, Lean LaunchPad for Life Sciences
2 Jun 2014
Alvin's Guide to Good Business is the Skoll Foundation's first foray into global commercial television, this series follows finance guru Alvin Hall as he visits eight different social entrepreneurs around the world, probing their business models, examining the potential impact of their work and exploring the challenges to scaling their innovations. Produced and directed by RockhopperTV.
Jeff Skoll created The Skoll Foundation in 1999 to pursue his vision of a sustainable world of peace and prosperity. Led by CEO Sally Osberg since 2001, our mission is to drive large scale change by investing in, connecting and celebrating social entrepreneurs and the innovators who help them solve the world's most pressing problems. Social entrepreneurs are society's change agents, creators of innovations that disrupt the status quo and transform our world for the better. By identifying the people and programs already bringing positive change around the world, we empower them to extend their reach, deepen their impact and fundamentally improve society.
http://www.skollfoundation.org
VIDEOS
Skoll.org
23 Jan 2014
Who speaks for the past? In this course, we will explore this question by analyzing the roles of different producers and consumers of archaeological information in the public presentation of the past. Modern archaeology is about far more than just digging in the dirt. Archaeologists are increasingly aware of the need to become more involved with the local communities where they work and now seek to have an active public voice in the interpretation of the past, while still respecting alternate viewpoints. The first half of the course will function like a seminar, while the second half will involve a hands-on project in the Providence public school system.
COURSES
Brown University
2014
Ford Motor Company, one of the “Big Three” automakers,was established in Detroit, Michigan,on June 16, 1903. Founder HenryFord converted an old wagon factory to house his new inventions. The Model T, in particular, was the one turning point thatputFord on the map. Despite stiff competition from rival General Motors, over the decades other Ford models such as the Mustang and Tauruscontinued to push Ford forward.Today Ford is one of the world’stop automobile companies—its Ford Focus was the world’s bestselling automobile in 2013.Ford Motor Company was founded on strong core values, which has helped it to overcome many obstaclesand lead to its success.Despite ethical issues in the past, Ford Motor Company has proven to be an ethical leader in the automobile industry. In 2013 it was selected by the Ethisphere Institute as one of the world’s most ethical companies. This case examines the ethical challenges and corporate social responsibility initiatives Ford Motor Company has faced in its history. It begins with a history of Ford’s background. We follow withan examination of Ford’s corporate culture and its emphasis on product quality. We then describe the code of ethics the firm has adopted to keep iton an ethical course. The next section demonstrates that despite its strong code of ethics, Ford has experienced serious misconduct in the past. Next, we investigate how Ford has restored its reputation and instituted corporate responsibility initiatives to benefit stakeholders. We conclude by examining Ford’s current status today
CASE STUDIES
Jennifer Sawayda, O. C. Ferrell, Linda Ferrell, The University of New Mexico
2014
One Sunday afternoon,as fanswatched the Denver Broncos play the San Diego Chargers for the ticket to the AFC Championship game,a media buzz emerged around the call of “Omaha.”Quarterbacks have been known to use code words to inform the offensive linemen of the next play. A few years ago, only those on the field could make out what was being said on the field. However,due to changes in the placement of television camera microphones and the fact that offensive linemen are required to wear microphones, these plays can be heard by everyone watching. The name of Nebraska’s largest city was repeated 44 times, generating a national discussion around his use of the word. During the game, the term was trending on Twitter,and several mass media outlets picked up the story. The next day national morning shows, newspapers, and magazines including ABC, The Wall Street Journal, and Timefeatured stories on Peyton Manning’s call. The city of Omaha as well as businesses that have “Omaha” in their name wrote tweets expressing gratitude and enthusiasm for all the attention. The media attention had a marketing impact of $10 million for the city over a ten-day period, which was broken down to the equivalent of $150,000 in advertising for every time Manning mentioned Omaha.
CASE STUDIES
Linda Ferrell, O. C. Ferrell, Michelle Urban, The University of New Mexico
2014
It is a mistake to think that product safety is only a concern in manufacturing. In fact, advertisers, salespeople, suppliers, manufacturers, and anyone else who occupies a marketing function should make product safety a high priority.
SLIDES
Jennifer Sawayda, The University of New Mexico
2014
Twitter and CFO Postings Cost CFO His Job
PG&E may be fined over former employee’s spying
Peyton Manning Tip: Waiter Fired for Revealing Generous Gratuity
P&G Bans Use of Pandora, Netflix for Employees
For Angry Employees, Legal Cover for Rants
SLIDES
Jennifer Sawayda, The University of New Mexico
2014
This case is designed to test students on their ability to sort through a listing of accounts and discern where they belong on the company’s financial statements. Beyond the mechanics , the teacher is provided with leading questions to encourage student to analyze and interpret these statements, resulting in students understanding why and how readers (bank managers, company managers, owners, or stockholders) use these statements to glean useful information about a firm’s financial performance before making business decisions.
CASE STUDIES
Elizabeth M. A. Grasby, Ivey Business School
16 Jun 2014
In this video, Henry Mintzberg presents the story behind the classic Honda B case. That is, when Honda tried to enter the traditional US motorcycle market with large machines but ran into implementation problems that pushed it toward introducing small bikes through non-traditional distribution channels. As a result of their pivots, they were able to create a new market for smaller bikes in the US. This was a startling contrast to the “A” case which implied that the strategy was intentional from the start.
VIDEOS
Marko Rillo, Carpenter Strategy Toolbox
11 Nov 2014
It's all about your story.
PODCASTS
Alex Blumberg, Gimlet Media
26 Oct 2014
The finalists of #VirginFoodFest pitch their business ideas to Sir Richard Branson and his panel of judges. This competition was set up by Virgin StartUp, a not-for-proft company that gives start-up loans and mentoring to new businesses. If you have a business idea and want funding to make it a reality head to http://www.virginstartup.org
VIDEOS
Virgin Startup, YouTube
18 Sep 2014
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples
VIDEOS
Ralph Guggenheim, David Riemer, Lean LaunchPad for Life Sciences
2 Jun 2014
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples
VIDEOS
Ralph Guggenheim, David Riemer, Lean LaunchPad for Life Sciences
2 Jun 2014
Instructional training videos from the UC Berkeley Haas Business School's Lean Launchpad class. Features faculty guidance in response to student examples
VIDEOS
Ralph Guggenheim, David Riemer, Lean LaunchPad for Life Sciences
2 Jun 2014
Recreational Equipment Incorporated (REI) is a national retail cooperative famous for its out-door apparel and equipment. A cooperative consists of individuals who have joined together to secure the benefits of a larger organization. In the case of REI, the company is organized as a consumer cooperative. Members of the cooperative receive a portion of the organization’s profits annually based on a percentage of their eligible purchases. As a result, REI maintains a strong focus on customers, an emphasis that has encouraged the organization to offer superior goods and services in areas such as mountain climbing, camping, and other outdoor activities.
CASE STUDIES
Jennifer Sawayda, O. C. Ferrell, Linda Ferrell, The University of New Mexico
2014
“If you’re not at the table, you’re on the menu.”1Thisquote expresses the importance for businesses of being proactive in public policy development. In today’s environment businesses are discovering that business-government relations are not a luxury but a necessity. In order to be successful most businesses are learning that they need a long-term broadpolitical strategyto advance their interests in government. Managers and business leaders are learning that they cannot afford to ignore politics, but must incorporate political concerns into their business strategies to succeed.
CLASS ACTIVITIES
O. C. Ferrell, Linda Ferrell, The University of New Mexico
2014
Alvin's Guide to Good Business is the Skoll Foundation's first foray into global commercial television, this series follows finance guru Alvin Hall as he visits eight different social entrepreneurs around the world, probing their business models, examining the potential impact of their work and exploring the challenges to scaling their innovations. Produced and directed by RockhopperTV.
Jeff Skoll created The Skoll Foundation in 1999 to pursue his vision of a sustainable world of peace and prosperity. Led by CEO Sally Osberg since 2001, our mission is to drive large scale change by investing in, connecting and celebrating social entrepreneurs and the innovators who help them solve the world's most pressing problems. Social entrepreneurs are society's change agents, creators of innovations that disrupt the status quo and transform our world for the better. By identifying the people and programs already bringing positive change around the world, we empower them to extend their reach, deepen their impact and fundamentally improve society.
http://www.skollfoundation.org
VIDEOS
Skoll.org
23 Jan 2014
This course introduces concepts of supply chain design and operations with a focus on supply chains for products destined to improve quality of life in developing countries. Topics include demand estimation, capacity planning and process analysis, inventory management, and supply chain coordination and performance. We also cover issues specific to emerging markets, such as sustainable supply chains, how to couple product design with supply chain design and operation, and how to account for the value-adding role of a supply chain. A major aspect of class is the student projects on supply chain design or improvement
COURSES
MIT Sloan School of Management, MIT OpenCourseWare
2014
The organizational simulation borrows from the work of Barry Oshry, and mirrors many of the design elements and dynamics of the power workshops that he originally developed. An excellent summary and overview of Oshry's work is in his book, Seeing Systems, published by Berrett-Koehler. More information about the workshops is available at Power + Systems, the training and consulting group that Oshry founded. Phone is 617-437-1640).
SIMULATIONS
Terry Deal, Lee Bolman
2014
This is a story about the worst advertising agency presentation – ever (I know, I was in it.)
This special experience, along with more stories, strong opinions and brilliant advice are in my book on presentations and pitching: The Levitan Pitch. Buy This Book. Win More Pitches.
If you buy the book and read it, I guarantee that you will win more new business. OK, you’ll have read it and act on my advice.
ARTICLES
Peter Levitan, PeterLevitan
18 Feb 2014
Are you ready to invest in Gimlet Media?
PODCASTS
Lisa Chow, Alex Blumberg, Gimlet Media
9 Nov 2014
Active and cooperative
Short cases
Emotional impact/real people
Analysis modeled practical application
Emotional regulation and self reflection
Anticipating consequences and type of challenges
SLIDES
Willow Misty Parks, The University of New Mexico
2014
Seattle-based coffee chain Theo Chocolate has struck the right chord between giving back tocommunities and developing a product that resonates with customers. Theo Chocolate is a bean-to-bar chocolate company, meaning that the chocolate is developed completely in-house. It is also one of a growing number of companies incorporating strategic philanthropy into its business model. Strategic philanthropy is the synergistic use of the organization’s resources to achieve positive change. Rather than simply acting as a cause-related marketing initiative, strategic philanthropy is incorporated into the business model from its inception. In the case of Theo Chocolate, founder Joe Whinney decided he not only wanted to develop a product that would bring joy to people, but that in the process his firm would create more economic opportunities for the farmers that grow the cocoa beans.
CASE STUDIES
Jennifer Sawayda, The University of New Mexico
2014
Gimlet Media addresses a company mistake.
PODCASTS
Alex Blumberg, Gimlet Media
7 Dec 2014
Launching a nationwide venture that redefines and simplifies how customers engage with their pharmacy
CASE STUDIES
IDEO.org
2014
Not long ago, Countrywide Financial seemed to have everything going for it. Cofounded by Angelo Mozilo in 1969, by the early 2000s it had become the largest provider of home loans in the United States. At that time one in six U.S. loans originated with Countrywide. In 1993 its loan transactions reached the $1 trillion mark. Additionally, it was the primary provider of home loans to minorities in the United States and had lowered the barriers of homeown-ership for lower-income individuals. Countrywide also offered loan closing, capital market, insurance, and banking services to its clients. In the 1970s Countrywide had diversified into the securities market as well.
CASE STUDIES
Jennifer Sawayda, O. C. Ferrell, John Fraedrich, The University of New Mexico
2014
